I am feeling in need of some assumption challenging
ie lets talk about the ocean not the boat
what if consumerism in its current form is wiped out?
what if companies were mostly owned by their partners, employees, customers (not shareholders)?
what if most 'marketing' (eg launches of new ideas) was done through networks of active community?
what if the entire economy was service based (including the service of fixing & upgrading & reusing existing goods)?
what if media and brands were virtually the same thing?
what if income tax was replaced by (an equally onerous) carbon tax?
what if the economy, energy, food production & everyday life were profoundly relocalised?
...so that all that travelled were ideas?
what if we moved back from a brief period of surplus to scarcity (basis of true luxury)?
what if brands were primarily made out of meta-tags eg clouds of reviews from other users
what if radio was the main medium again, or live entertainment, or something so immersive it might as well be real life?
ie if we sketched some far-out scenarios
and then make the leap of assuming that creative/communication services is still a viable specialism
THEN what sort of strategising' might we get to?
it's about looking 40 years ahead after all
:J
ps we might decide that planning for good was an early indicator of something very reachable (open source planning)
if so in some decades planning would be a medieval style guild, with people posted to agencies as liaison rather than staffer
speaking of which do check out the new briefs (london branch meets next friday I believe)
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Can anyone attend the JWT event in July? Would love to see John Steel.
Thanks!
I will have to ask them, happy to do that
Since many of our 40 are in fact too far away I might be able to get a 'group pass' I suppose
that would be great, thank you! keep me posted (pardon the pun)
Hi Mr. Grant, I am sorry to be bothering you with this. I have been trying so hard to get a copy of "The New Marketing Manifesto." I have searched in countless websites including Amazon but unfortunately they do not deliver to my current country of residence (Cambodia). I have been to various bookstores in Bangkok as well hoping to find a copy of the book there but seems your book has long been sold out there as well. Would it be possible for you to advise if there are other means for me to be able to get a copy of your book? I am willing to download a soft file (paid) for me to print my own copy if this would be necessary. Thank you very much in anticipation of your revert and once again, apologies for disturbing you with this matter. -Joef
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