It seems crowd sourcing is catching on (a good thing) this in today from Guy/the IPA:
"Dear John, I am writing to invite you to participate in a significant effort by the Institute of Practitioners in Advertising (IPA ) Strategy Group to champion strategic thinking. Strategists across our industry feel that the biggest barrier to creating great strategy these days is a lack of time. The critical new deliverable is Fast Strategy. Without it, strategy is being reduced to tactics, and strategists become overheads. We are inviting experienced strategists, such as yourself, to share their one tip - expressed in just 50 words - for how to generate quality strategic thinking quickly. All the tips will be collected together online and in hard copy and will help set up a unique conference in April. The authors of the best tips will be invited to speak at the conference. If you would be happy to contribute you 50 words of fast, planning wisdom then please let me know and I can send you details. To find out more about the IPA Strategy Group please follow this link http://www.ipa.co.uk/strategy.
Best regards and thanks in advance. Guy Murphy Chair, IPA Strategy Group"
Time is a very slippery thing in relation strategy, it can take you seconds to crack something or months
Admittedly it sometimes takes months to validate your first hunch
I was actually a big fan of fast strategy at St Lukes. Although what we really meant was fast scene setting, then doing strategy alongside creative development in a twisted helix sort of way
It's great that in the case of this project we have 6 months to write a speech
Will we overcook it though?
Is it really anything to do with writing a speech anyway (destination, vs the journey)
:J
1 comment:
probably you didnt have time to respond to this? (I havent too, I think I might have to let it pass) :J
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